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"Counting on the best professionals, who are motivated, trained and committed to the continuous improvement, as a key factor for differentiation and competitiveness in order to achieve sustainability in the sector."

According to a study carried out by Analistas Económicos de Andalucía, the Andalusian region concentrates the highest number of institutions giving training on tourism, with 78 schools offering these courses, equivalent to 24% of the national total. However, the great majority of Andalusian centres offering tourism training have a university level, 73%, and only 27% offer vocational training.

Based on these data, one of the objectives of ORSTA is to identify those deficiencies occurring or that might occur in the field of tourism training at the different levels. To that end, it will perform a permanent analysis of the evolution of training in the sector, in order to formulate and propose recommendations intended to adjust the training offer to the professional profiles demanded; thus laying the foundations to adapt the training offer to the specific labour demand.

The interest in the permanent improvement of the training of our professionals stems from the necessity for a constant adaptation to the tourism sector and the social dynamics. In this respect, we need to include the future as an analytical tool, and take into account factors like development, growth, permanent change and innovation in order to satisfy the existing demand, so that current and future professionals are equipped with not just "knowledge": that is, that they are also "skilled", possessing certain "attitudes" fundamentally enabling them to "solve problems".

In this respect, ORSTA will serve as a tool to formulate recommendations and proposals that can have an influence on the modernization, implementation and innovation of tourism training, to really satisfy the real concrete needs of the sector and increase the quality of the training and thus the employment.

The ORSTA will have the following areas of study:

• Training systems in the Andalusian tourism sector.
• Permanent analysis of training evolution.
• Analysis of tourism training and training offer existing in the market.
• Tools for the continuous detection of training needs depending on the situation of the market.
• Study and analysis of job training supply and demand for employers, professionals and the self-employed. Study of the training profiles demanded by the companies in the sector.
• Analysis and diagnosis of the skill profiles of workers in the sector and their qualification levels. Identification and measurement of the skills that need promotion/improvement.
• Tools for updating and innovating training for tourism. Proposal of alternative training initiatives for the future. Design of development tools, specially training online and on the workplace.
• Assessment study of training plans. Education and Training Plan for Tourism.